Silberwal Announces Full Platform Upgrade of ONYX
Silberwal announces a major evolution of its ONYX platform, transforming it into a fully modernized, enterprise-ready solution engineered for measurable growth, seamless automation and strategic engagement across industries.
The upgraded ONYX is a comprehensive mcarketing platform where customer profiling, loyalty mechanics, partner ecosystems, AI-powered analytics, behavior-triggered offers, complex decision-based scenarios, and additional enterprise capabilities operate as one unified architecture.
A Complete Platform Reconstruction
This iteration of ONYX represents a significant platform upgrade, going beyond incremental improvements, with modernization covers the full technology stack, business logic and user experience, allowing enterprises to:
➤ Automate Marketing End-to-End
Run real-time campaigns, loyalty programs, retention flows and upsell/cross-sell initiatives from a single platform
➤ Transform Data into Actionable Decisions
ONYX transforms enterprise data into actionable decisions – enabling real-time segmentation, personalized scenarios and automated execution based on customer behavior
➤ Enable Scalable and Flexible Deployment
ONYX is built for scale – supporting different operating modes depending on business needs. Modules can run independently or as a unified system, enabling gradual expansion and high-load performance without architectural constraints
➤ Leverage Intelligent Capabilities
Advanced automation and AI enhanced analytics are now built into workflows, enhancing relevance and engagement without manual overhead
Built for Real Enterprise Demand
Market expectations have shifted. Fragmented tools and disconnected stacks no longer suffice.
The new ONYX platform answers with:
- Full campaign orchestration across channels
- Advanced loyalty and bonus program engines
- Data-driven customer insights
- Automation from first touch to long-term retention
- Configurable modules that grow with the business
About Silberwal
Established in 2001, Silberwal is a Swiss technology group delivering enterprise-grade digital solutions across telecommunications, project management, customer engagement, and loyalty ecosystems. Its mission is to architect strategic systems that drive measurable business growth.